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Tested advertising copy : 201 tested of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard and Schwerin by Carroll J. Swan

By:

Swan, Carroll J

Material type: Text

TextLanguage: English Publication details: New York: INK Books 1955Description: 208p. 28 cm x 27 cmSubject(s):

DDC classification:

659 SWA

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659 SWA (Browse shelf(Opens below))		Available		8879

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