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1.
Communication arts : CA 88 advertising annual
Material type: Text Text
Language: English
Publication details: Palo Anto: Communication Arts 1988
Availability: Items available for loan: KEIC (1)Call number: 659.132 COM.

2.
Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by
  • Chaudhary, Arun
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ...

3.
The laws of choice: predicting customer behavior by Eric Marder by
  • Marder, Eric
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR.

4.
Advertising to children : concepts and controversies by
  • Macklin, M. Carole (ed.)
  • Carlson, Les (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV.

5.
Winning direct response advertising: from print through interactive media by Joan Throckmorton by
  • Throckmorton, Joan
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 659.133 THR.

6.
How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins by
  • Keding, Ann
  • Bivins, Thomas
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 KED.

7.
Write on target : the direct marketer's copywriting handbook by Donna Baier Stein and Floyd Kemske by
  • Stein, Donna Baier
  • Kemske Floyd
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1322 STE.

8.
Advertising annual 2000 by
  • Pedersen, B. Martin (ed.)
Material type: Text Text
Publication details: New York: Graphis Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 659.132 ADV.

9.
Advertising annual : 2002 by
  • Pedersen, B. Martin (ed.)
Material type: Text Text
Publication details: New York: Graphis Inc., 2001
Availability: Items available for loan: KEIC (1)Call number: 659.132 ADV.

10.
Stop underage drinking : 1995-96 student newspaper advertising competition by Newspaper association of America
Material type: Text Text
Language: English
Publication details: Reston: NAA 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1042 STO.

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