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1.
Microsoft secrets : how the world's most powerful software company creates technology, shapes markets and manages people by Michael A. Cusumano and Richard W. Selby by
  • Cusumano, Michael A
  • Selby, Richard W
Material type: Text Text
Language: English
Publication details: New York: The Free Press a division of simon and Schuster Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 338.76100510973 CUS.

2.
Consumer behaviour by James F. Engel, Roger D. Blackwell and Paul W. Miniard by
  • Engel, James F
  • Blackwell, Roger D
  • Miniard, W. Paul
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1995
Availability: Items available for loan: KEIC (9)Call number: 658.8342 ENG, ...

3.
Organisational behaviour : emerging realities for the workplace revolution (with CD) by Steven L. McShane and Mary Ann Von Glinow by
  • McShane, Steven L
  • Glinow, Mary Ann Von
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.21 MCS.

4.
Big business marketing for small business budgets by Jeanette Maw McMurtry by
  • McMurtry, Jeanette Maw
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCM.

5.
Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

6.
Principles of services marketing by Adrian Palmer by
  • Palmer, Adrian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: McGraw Hill Publishing Company 1998
Availability: Items available for loan: KEIC (1)Call number: 658.804 PAL.

7.
Enterprise resource planning by Mary Sumner by
  • Sumner, Mary
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 SUM.

8.
Perspectives in consumer behaviour by
  • Kassarjian, Harold H. (ed.)
  • Robertson, Thomas S. (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey: Prentice-Hall Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8342 KAS.

9.
A very popular exile by Ashis Nandy by
  • Nandy, Ashis
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 306 NAN.

10.
The artful eye by
  • Gregory, Richard 9ed.)
Material type: Text Text
Publication details: New York: Oxford University Press 1995
Availability: Items available for loan: KEIC (1)Call number: 152.1 ART.

11.
Cross-cultural explorations : activities in culture and psychology by Susan Goldstein by
  • Goldstein, Susan
Material type: Text Text
Language: English
Publication details: Boston: Allyn and Bacon 2000
Availability: Items available for loan: KEIC (1)Call number: 150.195 GOL.

12.
Marketing channels : a management view by Bert Rosenbloom by
  • Rosenbloom, Bert
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 ROS.

13.
Internet Strategies : a corporate guide to exploiting the internet by Dick Stroud by
  • Stroud, Dick
Material type: Text Text
Language: English
Publication details: London: McMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STR.

14.
New developments and approaches in consumer behaviour research by
  • Balderjahn, Ingo (ed.)
  • Mennicken, Claudia (ed.)
  • Vernette, Eric (ed.)
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 NEW.

15.
Organizational communication : approaches and proceses by Katherine Miller by
  • Miller, Katherine
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publication Company 1998
Availability: Items available for loan: KEIC (1)Call number: 659.45 MIL.

16.
Evaluating public relations : a best practice guide to public relations and evaluation by Tom Watson and Paul Noble by
  • Watson, Tom
  • Noble, Paul
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2072 WAT.

17.
The handbook of group communication theory and researh by
  • Frey, Lawrence R. (ed.)
  • Gouran, Dennis S. (ed.)
  • Poole, Marshall Scott (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 302.34 HAN.

18.
Consumer behaviour and culture : consequences for global marketing and advertising by Marieke de Mooij by
  • Mooij, Marieke de
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOO.

19.
The international handbook of psychology by
  • Pawlik, Kurt (ed.)
  • Rosenzweig, Mark R. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications, 2001
Availability: Items available for loan: KEIC (1)Call number: 150.202 INT.

20.
Psychology in India revisited : developments in the discipline by
  • Pandey, Janak (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 150.954 PSY.
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