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1.
Marketing : concepts and cases (with CD) by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

2.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel, Bruce J. Walker by
  • Stanton, William J
  • Etzel, Michael J
  • Walker Bruce J
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

3.
Management accounting by Anthony A. Atkinson...[et al.]
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.1511 MAN.

4.
Principles of marketing by Thomas C. Kinnear and Kenneth L. Bernhardt by
  • Kinnear, Thomas C
  • Bernhardt, Kenneth L
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : Scott, Foresman and Company 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 KIN.

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