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Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon
Material type:
TextLanguage: English Publication details: New York: Best Business Books 2011Edition: 2nd edDescription: xi,464p., ind., notes. 21cm x14 cmISBN: - 9780789027467
- advanced data analysis
- analyzing and interpreting data for decisions
- cases
- designing the data gathering instrument
- fielding the data gathering instrument
- marketing research
- marketing research case stidies
- measurement
- primary data collection
- reserach report
- reserch designs for management
- sampling methods and sample size
- secondary data
- 658.8 WRE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 WRE (Browse shelf(Opens below)) | Available | 10145 |
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