Marketing metaphoria : what deep metaphors reveal about the minds of consumers by Gerald Zaltman and Lindsay H. Zaltman

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TextLanguage: English Publication details: Boston: Harvard Business School Publishing 2008Description: xxi, 230p., notes, ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	658.8342 ZAL (Browse shelf(Opens below))	Checked out to Harmony Siganporia (800079)	11/22/2018	8565

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