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Fashion marketing communications by Gaynor Lea-Greenwood
Material type:
TextLanguage: English Publication details: Chichester: John Wiley and Sons, Ltd 2014Description: xi, 203p., ref., ind. 24 cm x 18 cmISBN: - 9788126548408
- advertising
- assessing and effectiveness
- business communication
- career opportunities
- celebrity
- communication in marketing
- consumer behaviour reviewed
- direct marketing
- fashion merchandising
- future directions
- international fashion marketing communications
- marketing strategy
- personal selling
- power of magazines
- public relations
- regulatory frameworks
- retail fashion store environment
- rich media and infotainment
- role of public relations
- tools and media channels
- trade marketing
- visual merchandising
- 391.00688 LEA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 391.00688 LEA (Browse shelf(Opens below)) | Available | 12762 |
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