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1.	Image from Amazon.com	Mavericks at work : why the most original minds in business win by William C. Taylor and Polly LaBarre by Taylor, William C LaBarre, Polly Material type: Text Language: English Publication details: London: HarperCollins Publishers 2006 Availability: Items available for loan: KEIC (1)Call number: 658.409 TAY. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Opt-in marketing : increase sales exponentionally with consenual marketing by Ernan Roman and Scott Hornstein. by Roman, Ernan Hornstein, Scott Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.872 ROM. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The expressive organization : linking identity, reputation, and the corporate brand by Schultz, Majken (ed.) Hatch, Mary Jo (ed.) Larsen, Mogens Holten (ed.) Material type: Text Publication details: New York: Oxford University Press 2000 Availability: Items available for loan: KEIC (1)Call number: 659.285 EXP. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	De-westernizing media studies by Curran, James (ed.) Park, Myung-Jin (ed.) Material type: Text Publication details: Oxon: Routledge 2000 Availability: Items available for loan: KEIC (1)Call number: 302.23 DEW. Lists: Media Books. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Brand culture by Schroeder, Jonathan E. (ed.) Salzer-Morling, Miriam (ed.) Askegaard, Soren (ed.) Material type: Text Publication details: Oxford: Routledge 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe by Jaffe, Joseph Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 659.1 JAF. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Virtual selling : going beyond the automated sales force to achieve total sales quality by Thomas M. Siebel, Michael S. Malone by Siebel, Thomas M Malone, Michael S Material type: Text Language: English Publication details: New York: The Free Press 1996 Availability: Items available for loan: KEIC (1)Call number: 658.8100285 SIE. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	The service profit chain : how leading companies link profit and growth to loyalty, satisfaction and value by James L. Heskett, W. Earl Sasser and Leonard A. Schlesinger by Heskett, James L Sasser, W. Earl Schlesinger, Leonard A Material type: Text Language: English Publication details: New York: The Free Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.812 HES. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Managing strategic relationships : the key to business success by Leonard Greenhalgh by Greenhalgh, Leonard Material type: Text Language: English Publication details: New York: The Free Press 2001 Availability: Items available for loan: KEIC (1)Call number: 658.044 GRE. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Ads to icons : how advertising succeeds in a multimedia age, / by Paul Springer by Paul Springer by Springer, Paul Material type: Text Language: English Publication details: New Delhi: Kogan Page India Private Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 659.113 SPR . Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Advertising, promotion and new media by Stafford, Marla R. (ed.) Faber, Ronald J. (ed.) Material type: Text Publication details: New York: M. E. Sharpe Inc., 2004 Availability: Items available for loan: KEIC (1)Call number: 659.144 ADV. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Rethinking communication : paradigm issues, Vol. 1-2 by Dervin, Brenda (ed.) Grossberg, Lawrence (ed.) O'Keefe, Barbara J. (ed.) Wartella. Ellen (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1989 Availability: Items available for loan: KEIC (2)Call number: 001.54 RET, ... Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	The active interwiew by James A. Holstein and Jaber F. Gubrium by Holstein, James A Gubrium, Jaber F Series: Qualitative research methods series : 37 Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 300.725 HOI. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Product juggernauts : how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. Ranganath Nayak by Deschamps, Jean-Philippe Nayak, P. Ranganath Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1995 Availability: Items available for loan: KEIC (1)Call number: 658.56 DES. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Reengineering the corporation : a manifesto for business revolution by Michael Hammer and James Champy by Hammer, Michael Champy, James Edition: 1st ed. Material type: Text Language: English Publication details: New York: HarperCollins Publishers, Inc. 1993 Availability: Items available for loan: KEIC (3)Call number: 658.406 HAM, ... Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Proceedings of the 1990 conference of the American Academy of Advertising by Stout, Patrica A. (ed.) Material type: Text Publication details: Austin: American Academy of Advertising, 1990 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Juicing the orange : how to turn creativity into a powerful business advantage by Pat Fallon and Fred Senn by Fallon, Pat Senn, Fred Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2006 Availability: Items available for loan: KEIC (1)Call number: 658.802 FAL. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Rethinking the future : rethinking business, principles, competition, control and complexity, leadership, markets and the world by Gibson, Rowan (ed.) Material type: Text Publication details: London: Nicholas Brealey Publishing Limited 1997 Availability: Items available for loan: KEIC (1)Call number: 658.4 GIB. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Advertising, promotion, and new media by Stafford, Marla R. (ed.) Faber, Ronald J. (ed.) Material type: Text Publication details: New Delhi: Prentice-Hall of India Private Limited, 2005 Availability: Items available for loan: KEIC (2)Call number: 659.144 ADV, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Creative social research : rethinking theories and methods by Giri, Ananta Kumar (ed.) Material type: Text Publication details: New Delhi: Vistaar Publication, 2004 Availability: Items available for loan: KEIC (1)Call number: 300.72 CRE. Place hold Save to lists Add to cart (remove)