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International marketing by P. K. Vasudeva
Material type:
TextLanguage: English Publication details: New Delhi: Excel Books 2004Edition: 2nd edDescription: xix, 571p., glos., bib., ind. 24 cm x 18 cmISBN: - 8174463879
- cooperative strategies
- export management
- financial environment and decision making
- foreign markets
- functional approaches
- international marketing and trade theories
- marketing environment
- marketing research
- pricing policy
- product policy and planning
- promotional management and advertising
- risk management
- sales policy
- 658.8 VAS
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 VAS (Browse shelf(Opens below)) | Available | 5383 |
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