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1.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

2.
Exploring marketing research by William G. Zikmund by
  • Zikmund, William G
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

3.
Basic marketing research by Gilbert A. Churchill, Jr. by
  • Churchill, Gilbert A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

4.
Understanding consumers building powerful brands using consumer research by M. G. Parameswaran by
  • Parameswaran, M. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834 PAR.

5.
Applied statistics in business and economics (with CD) by David P. Doane and Lori E. Seward by
  • Doane, David P
  • Seward, Lori E
Series: McGraw-Hill/Irwin series operations and decision sciences
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 519.5 DOA.

6.
Marketing research: analysis and measurement by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI.

7.
Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
  • Kinnear, Thomas C
  • Taylor, James R
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

8.
Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair by
  • Sudman, Seymour
  • Blair, Edward
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 SUD.

9.
The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
  • Grossinckle, Joshua
  • Raskin, Oliver
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

10.
Marketing research by G. C. Beri by
  • Beri, G. C
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER. Not available: KEIC: Lost (1).

11.
Foundations of behavioral research by Fred N. Kerlinger and Howard B. Lee by
  • Kerlinger, Fred N
  • Lee, Howard B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2000
Availability: Items available for loan: KEIC (1)Call number: 150.72 KER.

12.
Marketing research : concepts, practices, and cases by Sunanda Easwaran and Sharmila J. Singh by
  • Easwaran, Sunanda
  • Singh, Sharmila
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 EAS.

13.
Business research methods by Alan Bryman and Emma Bell by
  • Bryman, Alan
  • Bell, Emma
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.0072 BRY.

14.
The discovery of grounded theory; strategies for qualitative research by Barney G. Glaser and Anselm L. Strauss by
  • Glaser, Barney G
  • Strauss, Anselm L
Material type: Text Text
Language: English
Publication details: New Brunswick: Aldine Transaction 2006
Availability: Items available for loan: KEIC (1)Call number: 301.018 GLA.
  (1 votes)
15.
Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by
  • Dillon, William R
  • Firtle, Neil H
  • Madden, Thoams J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL.

16.
The practice of market and social research : an introduction by Yvonne McGivern by
  • McGivern, Yvonne
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 001.4 MCG.

17.
Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
  • Malhotra, Naresh K
  • Birks, David F
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
  (1 votes)
18.
Statistics for business and economics by R. P. Hooda by
  • Hooda, R. P
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 519.5 HOO.

19.
Sampling techniques by William G. Cochran by
  • Cochran, William G
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 001.4222 COC.

20.
Telephone survey methodology by
  • Groves, Robert M. (ed.)
  • Biemer, Paul P. (ed.)
  • Lyberg, Lars E. (ed.)
  • Massey, James T. (ed.)
  • Nicholls, William L. (ed.)
  • Waksberg, Joseph (ed.)
Series: Wiley series in probability and mathematical statistics. Applied probability and statistics, 0271-6356
Material type: Text Text
Publication details: New York: John Wiley and Sons. Inc., 2001
Availability: Items available for loan: KEIC (1)Call number: 001.433 TEL.

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