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1.
Globalization, culture, and the limits of the market : essays in economics and philosophy by
  • Cullenberg, Stephen (ed.)
  • Pattanaik, Prasanta K. (ed.)
Series: Oxford in India readings : themes in economics
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2004
Availability: Items available for loan: KEIC (2)Call number: 303.482 GLO, ...

2.
Influence : the psychology of persuasion by Robert B. Cialdini by
  • Cialdini, Robert B
Material type: Text Text
Language: English
Publication details: New York: William Morrow 1993
Availability: Items available for loan: KEIC (1)Call number: 153.852 CIA.

3.
New rules for the new economy : 10 ways the network economy is changing everything by Kevin Kelly by
  • Kelly, Kevin
Material type: Text Text
Language: English
Publication details: London: Fourth Estate Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 384.3 KEL.

4.
The 7 principles of brand management by Nitish Rai Gupta by
  • Gupta, Nitish Rai
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 GUP.

5.
Stickier marketing : how to win customers in a digital age by Grant Leboff by
  • Leboff, Grant
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

6.
The guerrilla marketing handbook by Jay Conrad Levinson and Seth Horowitz by
  • Levinson, Jay Conrad
  • Horowitz, Seth
Material type: Text Text
Language: English
Publication details: New Delhi: Times Group Books 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 LEV.

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