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1.	Image from Amazon.com	Contemporary advertising by William F. Arens by Arens, William F Edition: 7th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hall Companies, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Contemporary advertising by William F. Arens by Arens, William F Edition: 10th ed. Material type: Text Language: English Publication details: New York: McGraw-Hall Companies, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Edition: 2nd ed. Material type: Text Language: English Publication details: New Jersey: Prentice-Hall Inc. 2002 Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ... Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Magic numbers for consumer marketing : key measures to evaluate marketing success by John Davis by Davis, John Material type: Text Language: English Publication details: Singapore: John Wiley and Sons 2005 Availability: Items available for loan: KEIC (1)Call number: 658.822 DAV . Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Winning Market leadership : strategic marketing palnning for technology driven businesses by Adrian Ryans, Roger More, Donald Barclay and Terry Deutscher Material type: Text Language: English Publication details: Toronto: John Wiley and Sons Canada, Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.8 WIN. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Key marketing skills by Peter Cheverton by Cheverton, Peter Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kongan Page Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8 CHE. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	The art of pricing : how to find the hidden profits to grow your business by Rafi Mohammed by Mohammed, Rafi Material type: Text Language: English Publication details: New York: Random House, Inc. 2005 Availability: Items available for loan: KEIC (1)Call number: 338.52 MOH. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Consumer behaviour by Leon G. Schiffman and Leslie Lazar Kanuk by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 9th ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Private Limited 2007 Availability: Items available for loan: KEIC (8)Call number: 658.8342 SCH, ... Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Strategic marketing planning by Colin Gilligan and Richard M. S. Wilson by Gilligan, Colin Wilson, Richard M. S Material type: Text Language: English Publication details: New Delhi: Elsevier India Private Limited 2006 Availability: Items available for loan: KEIC (1)Call number: 658.802 GIL. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Contemporary Indian cases in marketing by Mukesh Pandey by Pandey, Mukesh Material type: Text Language: English Publication details: New Delhi: Biztantra 2006 Availability: Items available for loan: KEIC (2)Call number: 658.8 PAN, ... Lists: Marketing books List. (1 votes) Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Strategic marketing : concepts and cases by K. R., Jayasimha (ed.) Edition: 1st ed. Material type: Text Publication details: Hyderabad: ICFAI University Press 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 STR. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Consumer behaviour in Indian perspective by Suja R. Nair by Nair, Suja R Material type: Text Language: English Publication details: Mumbai: Himalaya Publishing House 2005 Availability: Items available for loan: KEIC (1)Call number: 658.8342 NAI. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Essentials of contemporary advertising by William F. Arens and David H. Schaefer by Arens, William F Schaefer, David H Material type: Text Language: English Publication details: New York: McGraw-Hall Companies, Inc. 2009 Availability: Items available for loan: KEIC (2)Call number: 659.1 ARE, ... Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Wonder woman : marketing secrets for the trillion-dollar customer by Iain Ellwood with Sheila Shekar by Ellwood, Iain Shekar, Sheila Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8 ELL. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Managerial accounting by Ray H Garrison, Eric Noreen and Peter C. Brewer by Garrison, Ray H Brewer, Peter C Noreen, Eric Edition: 13th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Education Private Limited 2012 Availability: Items available for loan: KEIC (1)Call number: 658.1511 GAR. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	The new emerging market multinationals : four strategies for disrupting markets and building brands by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer by Chattopadhyay, Amitava Batra, Rajeev Ozsomer, Aysegul Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012 Availability: Items available for loan: KEIC (1)Call number: 658.827 CHA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The Sage handbook of advertising by Tellis, Gerald J. (ed.) Ambler, Tim (ed.) Material type: Text Publication details: London: Sage Publications Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Workforce of one : revolutionizing talent management through customization by Susan M. Cantrell, David Smith by Cantrell, Susan M Smith, David Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2010 Availability: Items available for loan: KEIC (1)Call number: 658.301 CAN . Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Material type: Text Language: English Publication details: Delhi: Pearson Education 2009 Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ... Place hold Save to lists Add to cart (remove)
20.		Research for strategic decision making : eighth annual seminar by MRSI Material type: Text Language: English Publication details: Bombay: MRSI 1995 Availability: Items available for loan: KEIC (1)Call number: 658.83 RES. Place hold Save to lists Add to cart (remove)