Air wars : television advertising and social media in election campaigns, 1952-2012 by Darrell M. West

By:

West, Darrell M

Material type: Text

TextLanguage: English Publication details: California: Sage Publiations, Inc. 2014Edition: 6th edDescription: xviii, 205p., app., notes, ind. 23 cm x 15 cmISBN:

9781452239910

Subject(s):

ad messages
advertising
advertising history
buying air times
democratic elections
effective ads
media coverage
political
political campaigns
politics and government 1945-1953
setting about the cadidates
television in politics
United States

DDC classification:

324.73097309045 WES

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	324.73097309045 WES (Browse shelf(Opens below))	Available	11520

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