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Managing innovation and new product development : concepts and cases by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul
Material type:
TextLanguage: English Publication details: New Delhi: PHI Learning Pvt., Ltd. 2009Description: xix, 271 p., ind 24 cm x 16 cmISBN: - 9788120337275
- cellular connection
- diffusion of innovations
- economic analysis
- evaluation of products
- health is wealth
- indian passenger car market
- innovation management
- innovations management process
- integrated approach
- major challenges
- managing innovation in services
- new product development
- new product ideas
- product launch
- refrigerator industry
- review questions
- shampoo market
- soap opera
- television dhamaka
- test marketing
- washing machine market
- 658 CHA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658 CHA (Browse shelf(Opens below)) | Available | 8451 |
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