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1.
Economic decisions for consumers by Don R. Leet and Joann Driggers by
  • Leet, Don R
  • Driggers, Joann
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: : MaCmillan Publishing Company 1990
Availability: Items available for loan: KEIC (1)Call number: 640.73 LEE.

2.
Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal by
  • Sinha, Piyush Kumar
  • Uniyal, Dwarika Prasad
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (3)Call number: 658.87 SIN, ...

3.
Business and competitive dynamics : survival and growth strategies by
  • Goyal, D. P. (ed.)
  • Gautam, Taruna (ed.)
  • Ram, Manoranjan P. (ed.)
Series: Macmillan advanced research series
Material type: Text Text
Publication details: New Delhi: Institute of Management Education, Macmillan India Ltd., 2008
Availability: Items available for loan: KEIC (1)Call number: 338.6048 BUS.

4.
Why we shop : emotional rewards and retail strategies by Jim Pooler by
  • Pooler, Jim
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Praeger Publishers 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 POO.

5.
E-shock : the new rules e-strategies for retailers and manufacturers by Michael De Kare-Silver by
  • Kare-Silver, Michael De
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 KAR.

6.
Beyond words : how language reveals the way we live now by John Humphrys by
  • Humphrys, John
Material type: Text Text
Language: English
Publication details: New York: Free Press 2006
Availability: Items available for loan: KEIC (1)Call number: 306.440941 HUM.

7.
Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems by Daniel S. Janal by
  • Janal, Daniel S
Material type: Text Text
Language: English
Publication details: New York: Van Nostrand Reinhold 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8020202 JAN.

8.
Cases in consumer behaviour by
  • Antonides, Gerrit (ed.)
  • Raaij, W. Fred van (ed.)
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 CAS.

9.
Global dreams : imperial corporations and the new world order by Richard J. Barnet and John Cavanagh by
  • Barnet, Richard J
  • Cavanagh, John
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1994
Availability: Items available for loan: KEIC (1)Call number: 338.88 BAR.

10.
Why we buy : the science of shopping by Paco Underhill by
  • Underhill, Paco
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1999
Availability: Items available for loan: KEIC (5)Call number: 658.834 UND, ...

11.
Living it up ; america's love affair with luxury by James B. Twitchell by
  • Twitchell, James B
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 2003
Availability: Items available for loan: KEIC (1)Call number: 306.3 TWI.

12.
Advertising on the internet : how to get your message across on the world wide web by Steven Armstrong by
  • Armstrong, Steven
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 659.13 ARM.

13.
Retail therapy by Roz Bailey by
  • Bailey, Roz
Material type: Text Text
Language: English
Publication details: New York: Kensington Publishing Corp. 2004
Availability: Items available for loan: KEIC (1)Call number: 813.6 BAI.

14.
The shopping experience by
  • Falk, Pasi (ed.)
  • Campbell, Colin (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.871 SHO.

15.
Graphic design solutions by Robin Landa by
  • Landa, Robin
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Singapore: Thomson Learning 2001
Availability: Items available for loan: KEIC (1)Call number: 741.6 LAN.

16.
Webonomics : nine essential principles for growing your business on the world wide web by Evan I. Schwartz by
  • Schwartz, Evan I
Material type: Text Text
Language: English
Publication details: Broadway: Broadway Book 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8002854678 SCH.

17.
Convergence integrating media information and communication by Thomas F. Baldwin, D. Stevens McVoy and Charles Steienfield by
  • Baldwin, Thomas F
  • McVoy, D. Stevens
  • Steienfield, Charles
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd 1996
Availability: Items available for loan: KEIC (1)Call number: 302.2 BAL.

18.
Culture works : the political economy of culture by
  • Maxwell, Richard (ed.)
Series: Cultural politics ; v. 18
Material type: Text Text
Publication details: Minneapolis: University of Minnesota Press 2001
Availability: Items available for loan: KEIC (1)Call number: 306 CUL.

19.
Proceedings of the 2002 conference of the american academy of advertising by
  • Abernethy, Avery M. (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising, 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

20.
The aesthetics of merchandise presentation by Joseph Weishar by
  • Weishar, Joseph
Material type: Text Text
Language: English
Publication details: Ohio: ST Media Group International Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.157 WEI.

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