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	1.	Trout on strategy : capturing mindshare, conquering markets by Trout, Jack Material type: Text Language: English Publication details: New Delhi: Tata MacGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (5)Call number: 658.4012 TRO, ... Place hold Add to cart (remove)
	2.	The power of simplicity : a management guide to cutting through the nonsense and doing thinking right by Jack Trout with Steven Rivkin by Trout, Jack Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publication Company Limited 1999 Availability: Items available for loan: KEIC (2)Call number: 658.8 TRO, ... Place hold Add to cart (remove)
	3.	The Leo Burnett book of advertising by Broadbent, Simon (ed.) Material type: Text Publication details: London: Business Book Ltd. an imprint of Century Hutchinson Ltd. 1984 Availability: Items available for loan: KEIC (1)Call number: 659.11250941 LEO. Place hold Add to cart (remove)
	4.	Simplicity marketing : end brand complexity, clutter, and confusion by Steven M.Cristol and Peter Sealey by Cristol, Steven M Sealey, Peter Edition: 1st ed. Material type: Text Language: English Publication details: New York: The Free Press A Division of Simon and Schuster, Inc 2000 Availability: Items available for loan: KEIC (4)Call number: 658.8 CRI, ... Place hold Add to cart (remove)
	5.	Feeding the media beast : an easy recipe for great publicity by Mark Mathis by Mathis, Mark Material type: Text Language: English Publication details: Indiana: Purdue Univesity Press 2002 Availability: Items available for loan: KEIC (1)Call number: 659.2 MAT. Place hold Add to cart (remove)
	6.	22 irrefutable laws of advertising : and when to violate them by Michael Newman by Newman, Michael Material type: Text Language: English Publication details: New Delhi: John Wiley India and (P) Ltd 2006 Availability: Items available for loan: KEIC (2)Call number: 659.1 NEW, ... Place hold Add to cart (remove)
	7.	PR management : 12 rules for effective publicity by Mark Mathis by Mathis, Mark Material type: Text Language: English Publication details: Mumbai: Jaico Publishing House 2003 Availability: Items available for loan: KEIC (1)Call number: 659.2 MAT. Place hold Add to cart (remove)
	8.	Small is the new big : and 183 other riffs, rants, and remarkable business ideas by Seth Godin by Godin, Seth Material type: Text Language: English Publication details: New Delhi: Penguin books India Pvt. Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.409 GOD. Place hold Add to cart (remove)
	9.	Pandeymonium : Piyush Pandey on advertising by Piyush Pandey by Pandey, Piyush Material type: Text Language: English Publication details: Gurgaon: Penguin Books India Pvt. Ltd 2015 Availability: Items available for loan: KEIC (2)Call number: 659.1 PAN, ... Not available: KEIC: Checked out (1). KEIC: Lost (1). (2 votes) Place hold Add to cart (remove)
	10.	Discount business strategy : how the new market leaders are redefining business strategy by Michael Moesgaard Andersen and Flemming Poulfelt by Andersen, Michael Moesgaard Poulfelt, Flemming Material type: Text Language: English Publication details: New Delhi: Wiley India (P) Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.4012 AND. Place hold Add to cart (remove)
	11.	No cover image available Corporate combat by William E. Peacock by Peacock, William E Material type: Text Language: English Publication details: Bombay: Jaico Publishing House 1986 Availability: Items available for loan: KEIC (1)Call number: 658.007 PEO. Place hold Add to cart (remove)

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