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1.
Strategic customer management : integrating relationship marketing and CRM by Adrian Payne and Pennie Frow by
  • Payne, Adrian
  • Frow, Pennie
Material type: Text Text
Language: English
Publication details: New Delhi: Cambridge University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.812 PAY.

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2.
Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by
  • Holley, Graham
  • Nicoulaud, Brigitte
  • Piercy, Nigel F
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Prentice Hall International: Pearson Education Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL.

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