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	1.	Image from Amazon.com	Lateral marketing : new techniques for finding breakthrough ideas by Philip Kotler and Fernando Trias De Bes by Kotler, Philip Bes, Fernando Trias De Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons Inc. 2003 Availability: Items available for loan: KEIC (2)Call number: 658.8 KOT, ... Lists: Best Marketing book. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Marketing strategy : the difference between marketing and markets by Paul Fifield by Fifield, Paul Edition: 3rd ed. Material type: Text Language: English Publication details: Oxford: Elsevier 2007 Availability: Items available for loan: KEIC (1)Call number: 658.802 FIF. Place hold Save to lists Add to cart (remove)