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1.
How to make your advertising make money by John Caples by
  • Caples, John
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International, Inc. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP.

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2.
When ads work : new proof that advertising triggers sales by John Philip Jones by
  • Jones, John Philip
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ...

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