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Steal these ideas! : marketing secrets that will make you a star by Steve Cone
Material type:
TextLanguage: English Publication details: New Delhi: Viva Books Private Limited 2007Description: xi, 188p., ind. 22 cm x 14 cmISBN: - 8130905337
- advertising agency
- art of building effective loyalty programs
- big breakthrough idea
- brochures kill trees
- build a memorable, distinctive personality for your business
- confucius and stardom
- create a unique selling proposition
- everlasting tag lines
- in simple language
- integration wins wars and the mind of the consumer
- marketing
- media dollars
- politics and promotion
- power of public relations and sponsorships
- spotlight
- ten secrets you really need to steal
- think globally, act locally
- three hidden ingredients in every winning marketing campaign
- 658.8 CON
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 CON (Browse shelf(Opens below)) | Available | 6763 |
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