Services marketing by Christopher H. Lovelock

By:

Lovelock, Christopher H

Material type: Text

TextLanguage: English Publication details: London: Prentice-Hall International 1996Edition: 3rd edDescription: xii, 660p., app., bib., ind. 24 cm x 18 cmISBN:

0134613775

Subject(s):

challenges
senior management
strategic issues
tools for service marketers
understanding services

DDC classification:

658.804 LOV

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.804 LOV (Browse shelf(Opens below))	Available	1753

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