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1.
Attention ! : how to interrupt, yell, whisper, and touch consumers by Ken Sacharin by
  • Sacharin, Ken
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.31 SAC.

2.
Stand out from the crowd : secrets to crafting a winning company identity by Jay Lipe by
  • Lipe, Jay
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 659.2 LIP.

3.
Brand media strategy : integrated communications planning in the digital era by Antony Young by
  • Young, Antony
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 YOU.

4.
Customer sense : how the 5 senses influence buying behavior by Aradhna Krishna by
  • Krishna, Aradhna
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SEL.

5.
Different : escaping the competitive herd by Youngme Moon ; illustrations by Lynn Carruthers by
  • Moon, Youngme
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 MOO.

6.
Emotional branding : the new paradigm for connecting brands to people by Marc Gobe by
  • Gobe, Marc
Material type: Text Text
Language: English
Publication details: New York: Allworth Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 GOB.

7.
On leadership : practical wisdom from the people who know by Allan Leighton with Teena Lyons by
  • Leighton, Allan
  • Lyons, Teena
Material type: Text Text
Language: English
Publication details: London: Random House Business Books 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 LEI.

8.
Brick by red brick : Ravi Matthai and the making of IIMA Ahmedabad by T. T. Ram Mohan by
  • Mohan, T. T. Ram
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa Publications India Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 650.07115475 MOH.

9.
Affinity : beyond branding by Martin Goldfarb and Howard Aster by
  • Goldfarb, Martin
  • Aster, Howard
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa Publications India Pvt.Ltd 2010
Availability: Items available for loan: KEIC (1)Call number: 658.827 GOL.

10.
Nonverbal interaction by
  • Wiemann, John M. (ed.)
  • Harrison, Randall P. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1983
Availability: Items available for loan: KEIC (1)Call number: 001.56 WIE.

11.
The 100 best tv commercials and why they worked by Bernice Kanner by
  • Kanner, Bernice
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Times Books 1999
Availability: Not available: KEIC: Lost (1).

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