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1.
Brands laid bare : using market research for evidence-based brand management by Kevin Ford by
  • Ford, Kevin
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR.

2.
What sticks : Why most advertising fails and how to guarantee yours succeeds by Rex Briggs and Greg Stuart by
  • Briggs, Rex
  • Stuart, Greg
Material type: Text Text
Language: English
Publication details: Chicago: Kaplan Publishing 2006
Availability: Items available for loan: KEIC (1)Call number: 658.84 GRE.

3.
1000 retail graphics
Material type: Text Text
Language: English
Publication details: Massachusetts: Rockport Publishers 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 RAT.

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