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1.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

2.
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Brand babble: Sense and nonsense about branding by
Material type: Text Text
Language: English
Publication details: Australia: South-Western/Thomson Learning 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 FRA, ...

3.
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How to build a corporation's identity and project its image by Thomas Garbett by
Material type: Text Text
Language: English
Publication details: Canada: Lexington Books 1982
Availability: Items available for loan: KEIC (2)Call number: 659.2 GAR, ...

4.
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Turnaround excellence : insights from 120 cases by Pradip N. Khandwalla by
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2001
Availability: Items available for loan: KEIC (1)Call number: 658.4063 KHA.

5.
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Brands and advertising : how advertising effectness influences brand equity by Giep Franzen by
Material type: Text Text
Language: English
Publication details: Oxfordshire: Admap Publications 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 FRA.

6.
Tracking advertising and monitoring brands by Colin McDonald by
Material type: Text Text
Language: English
Publication details: Oxford: Admap Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 MCD.

7.
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Corporate communications : the age of the image by S. H. Venkatramani by
Material type: Text Text
Language: English
Publication details: New Delhi: Sterling Publishers Private Limited 1998
Availability: Items available for loan: KEIC (5)Call number: 658.45 VEN, ...

8.
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Marketing research : an international approach by Marcus J. Schmidt and Svend Hollensen by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 SCH.

9.
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Draftfcb + Ulka brand building advertising : concept and cases by M. G. Parameswaran and Kinjal Medh by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill 2011
Availability: Items available for loan: KEIC (1)Call number: 658.827 PAR.

10.
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The Sage handbook of advertising by
Material type: Text Text
Publication details: London: Sage Publications Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 SAG.

11.
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Competitive intelligence for dummies by Jim Underwood by
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons Ltd. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.472 UND.

12.
The marketing whitebook 2015-16 by Business World and association with nielsen
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Business World, GBN Media Pvt. Ltd. 2015
Availability: Items available for loan: KEIC (2)Call number: 658.8 MAR, ...

13.
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The blueprint for an atlas of early Indian Religions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Aakar Books: 2022
Availability: Items available for loan: KEIC (1)Call number: 294.50954 SHR.

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