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1.
The advertising kit : a complete guide for small business by Jeanette Smith by
  • Smith, Jeanette
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1 SMI.

2.
Adventures in a TV nation by Michael Moore and Kathleen Glynn by
  • Moore, Michael
  • Glynn, Kathleen
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Publishers, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 791.4572 MOO.

3.
Marketing to and through kids by Selina S. Guber and John Berry by
  • Guber, S. Selina
  • Berry, John
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8348 GUB.

4.
The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate by
  • Lieberman, Al
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 LIE.

5.
Advertising : concept and copy by George Felton by
  • Felton, George
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prectice-Hall, Inc 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1322 FEL.
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6.
Script planning : positioning and developing scripts for TV and film by Tony Zaza by
  • Zaza, Tony
Material type: Text Text
Language: English
Publication details: Stoneham, MA: Butterworth-Hinemann 1993
Availability: Items available for loan: KEIC (1)Call number: 808.23 ZAZ.

7.
Winning the global tv news game by Carla Brooks Johnston by
  • Johnston, Carla Brooks
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1995
Availability: Items available for loan: KEIC (1)Call number: 070.195 JOH.

8.
Ogilvy on advertising by
  • Ogilvy, David
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Pan Books Ltd., 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGI.

9.
How to study television by Keith Selby and Ron Cowdery by
  • Selby, Keith
  • Cowdery, Ron
Material type: Text Text
Language: English
Publication details: New York: Palgrave 1995
Availability: Items available for loan: KEIC (1)Call number: 791.457 SEL.

10.
Make the most of your best: A complete program for presenting yourself and your ideas with confidence and authority by Dorothy Sarnoff by
  • Sarnoff, Dorothy
Material type: Text Text
Language: English
Publication details: New York: Doubleday and Co. 1981
Availability: Items available for loan: KEIC (1)Call number: 001.542 SAR.

11.
Ogilvy on advertising by David Ogilvy by
  • Ogilvy, David
Material type: Text Text
Language: English
Publication details: New York: Vintage Books 1985
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGI.

12.
Media status : the essential resource by Philip Rayner, Peter Wall and Stephen Kruger by
  • Rayner, Philip
  • Kruger, Stephen
  • Wall, Peter
Material type: Text Text
Language: English
Publication details: London: Routedge 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 RAY.

13.
The media student's book by Gill Branston and Roy Stafford by
  • Branston, Gill
  • Stafford, Roy
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2006
Availability: Not available: KEIC: Checked out (1).

14.
Theorizing the moving image by Noel Carroll by
  • Carroll, Noel
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge University Press 1996
Availability: Items available for loan: KEIC (1)Call number: 791.4301 CAR.

15.
Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by
  • Sutherland, Max
  • Sylvester, Alice K
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT.

16.
The practice of advertising by
  • Hart, Norman (ed.)
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 PRA.

17.
Communication yearbook-20 by
  • Burleson, Brant R. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.2 COM.

18.
Convergence integrating media information and communication by Thomas F. Baldwin, D. Stevens McVoy and Charles Steienfield by
  • Baldwin, Thomas F
  • McVoy, D. Stevens
  • Steienfield, Charles
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd 1996
Availability: Items available for loan: KEIC (1)Call number: 302.2 BAL.

19.
Fundamentals of telvision production by Ralph Donald and Thomas Spann by
  • Donald, Ralph
  • Spann, Thomas
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Iowa: Iowa State Press 2000
Availability: Items available for loan: KEIC (1)Call number: 791.450232 MCL.

20.
Media planning: A practical guide by
  • Surmanek, Jim
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books, 1989
Availability: Items available for loan: KEIC (2)Call number: 659.111 SUR, ...

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