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1.
Big brands big trouble : lessons learned the hard way by Jack Trout by
  • Trout, Jack
Material type: Text Text
Language: English
Publication details: Chennai: East West Books Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (3)Call number: 658.827 TRO, ...

2.
Media monoliths : how great media brands thrive and survive by Mark Tungate by
  • Tungate, Mark
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2005
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 TUN.

3.
Big brands big trouble : lessons learned the hard way by Jack Trout by
  • Trout, Jack
Material type: Text Text
Language: English
Publication details: Chennai: East West Books Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 658.827 TRO, ...

4.
The art and craft of feature writing : based on the Wall Street Journal guide by William E. Blundell by
  • Blundell, William E
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 1988
Availability: Items available for loan: KEIC (1)Call number: 808.02 BLU.
  (1 votes)
5.
Networks of outrage and hope : social movements in the internet age by Manuel Castells by
  • Castells, Manuel
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Cambridge: Polity Press 2015
Availability: Items available for loan: KEIC (1)Call number: 302.231 CAS.

6.
The snowball : Warren Buffett and the business of life by Alice Schroeder by
  • Schroeder, Alice
Material type: Text Text
Language: English
Publication details: London: Bloomsbury Publishing 2009
Availability: Items available for loan: KEIC (1)Call number: 332.6092 SCH.

7.
Done : the secret deals that are changing our world by Jacques Peretti by
  • Peretti, Jacques
Material type: Text Text
Language: English
Publication details: London: Hodder & Stoughton 2017
Availability: Items available for loan: KEIC (1)Call number: 658.4052 PER.

8.
Where are the customers' yachts?, or, a good hard look at Wall Street by
  • Schwed, Fred
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley 2006
Availability: Items available for loan: KEIC (1)Call number: 332.64273 SCH.

9.
The wall street journal complete money and investing guidebook by
  • Kansas, Dave
Publication details: New York: Three Rivers Press, 2005
Availability: Items available for loan: KEIC (1)Call number: 332.6 KAN.

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