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	1.	The anatomy of buzz how ro create word of mouth marketing by Emanuel Rosen by Rosen, Emanuel Edition: 1st ed. Material type: Text Language: English Publication details: New York: Currency Book 2000 Availability: Items available for loan: KEIC (1)Call number: 658.8 ROS. Place hold Add to cart (remove)
	2.	Unleashing the ideavirus : stop marketing at people ! turn your ideas into epidemics by helping your customers do the marketing for you by Seth Godin, foreword by Malcolm Gladwell by Godin, Seth Edition: 1st ed. Material type: Text Language: English Publication details: New York: Hyperion 2001 Availability: Items available for loan: KEIC (1)Call number: 659.133 GOD. Place hold Add to cart (remove)
	3.	Up the loyalty ladder : turning sometime customers into full time advocates of your business by Murray Raphel and Neil Raphel by Raphel, Murray Raphel, Neil Material type: Text Language: English Publication details: New York: HarperCollins Publishers 1995 Availability: Items available for loan: KEIC (1)Call number: 658.812 RAP. Place hold Add to cart (remove)
	4.	Buzzmarketing : get people to talk about your stuff by Mark Hughes by Hughes, Mark Material type: Text Language: English Publication details: New York: Penguin Group 2005 Availability: Items available for loan: KEIC (1)Call number: 659.133 HUG. Place hold Add to cart (remove)
	5.	Grapevine : the new art of word-of-mouth marketing by Dave Balter and John Butman by Balter, Dave Butman, John Material type: Text Language: English Publication details: New York: Penguin Group 2005 Availability: Items available for loan: KEIC (1)Call number: 659.13 BAL. Place hold Add to cart (remove)
	6.	The hottest ideas in word of mouth advertising : what works, what doesn't, what's fake, and why by Godfrey Harris by Harris, Godfrey Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Viva Books Private Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 659.133 HAR. Place hold Add to cart (remove)
	7.	The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage by James L. Heskett, W. Earl Sasser and Joe Wheeler by Heskett, James L Sasser, Earl W Wheeler, Joe Material type: Text Language: English Publication details: Boston: Harvard Business Press 2008 Availability: Items available for loan: KEIC (1)Call number: 659.1 HES. Place hold Add to cart (remove)
	8.	Contagious : how to build word of mouth in the digital age by Jonah Berger by Berger, Jonah Material type: Text Language: English Publication details: London: Simon and Schuster 2014 Availability: Items available for loan: KEIC (1)Call number: 659.133 BER. Place hold Add to cart (remove)

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