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Communication planning : an integrated approach by Sherry Devereaux Ferguson
Material type:
TextLanguage: English Series: Sage series in public relations; v.2Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999Description: xiv, 262p., ind. 23 cm x 15 cmISBN: - 0761913149
- bases of source credibiluty
- choosing channel
- communication planning
- communication theories
- integrated planning
- message design
- planning cooprative strategies
- psychology of audiences
- strategic approaches
- strategic planning cultures
- writing contingency plan for crises
- writing strategic communication plan
- 302.2 FER
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 302.2 FER (Browse shelf(Opens below)) | Available | 2695 |
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