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Consumer behaviour

Hoyer, Wayne D.

Consumer behaviour by Wayne D. Hoyer, Deborah J. Maclnnis and Rik Pieters - 7th ed. - Boston: Cengage Learning 2016 - xviii, 525p., endnote., glos., ind. 27 cm x 21 cm

ISBN: 9781305507272

Subjects--Topical Terms:
consumer behaviour
consumer welfare
consumer's culture
high consumer effort
low consumer effort
marketing
motivation
problem recognition and information search
psychology core
symbolic consumer behaviour

Dewey Class. No.: 658.8342 / HOY

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