Consumer behaviour by Wayne D. Hoyer, Deborah J. Maclnnis and Rik Pieters

By:

Hoyer, Wayne D

Contributor(s):

Maclnnis, Deborah J
Pieters, Rik

Material type: Text

TextLanguage: English Publication details: Boston: Cengage Learning 2016Edition: 7th edDescription: xviii, 525p., endnote., glos., ind. 27 cm x 21 cmISBN:

9781305507272

Subject(s):

consumer behaviour
consumer welfare
consumer's culture
high consumer effort
low consumer effort
marketing
motivation
problem recognition and information search
psychology core
symbolic consumer behaviour

DDC classification:

658.8342 HOY

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8342 HOY (Browse shelf(Opens below))		Available		15951

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