MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00987nam a2200325Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781305507272 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
HOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoyer, Wayne D. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour |
| Statement of responsibility, etc. |
by Wayne D. Hoyer, Deborah J. Maclnnis and Rik Pieters |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston: |
| Name of publisher, distributor, etc. |
Cengage Learning |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 525p., endnote., glos., ind. |
| Dimensions |
27 cm x 21 cm |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
9980.44 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
consumer welfare |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
consumer's culture |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
high consumer effort |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
low consumer effort |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
motivation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
problem recognition and information search |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
psychology core |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
symbolic consumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclnnis, Deborah J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pieters, Rik |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
