Product management in India (with CD)
Majumdar, Ramanuj
Product management in India (with CD) by Ramanuj Majumdar - 3rd ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 2007 - xxii, 430p., epilogue, ind. 24 cm x 16 cm
9788120333833
advertising planning
air conditioners
branding
chocolates
colour television
detergents
differentiation strategty
digital camera
distribution channel
fairness creams
footware
Indian market
malted beverages
market segmentation
marketing challenges
marketing research
mobile phones
motocycles
new products planning
packaged drinking water
paints
passenger cars
positioning
pricing concepts
product management
product market analysis
refrigerator
sales management
shampoos
soft drink
strategic response
tea
toilet soaps
toothpaste
wrist watches
658.835 / MAJ
Product management in India (with CD) by Ramanuj Majumdar - 3rd ed. - New Delhi: Prentice-Hall of India Pvt. Ltd. 2007 - xxii, 430p., epilogue, ind. 24 cm x 16 cm
9788120333833
advertising planning
air conditioners
branding
chocolates
colour television
detergents
differentiation strategty
digital camera
distribution channel
fairness creams
footware
Indian market
malted beverages
market segmentation
marketing challenges
marketing research
mobile phones
motocycles
new products planning
packaged drinking water
paints
passenger cars
positioning
pricing concepts
product management
product market analysis
refrigerator
sales management
shampoos
soft drink
strategic response
tea
toilet soaps
toothpaste
wrist watches
658.835 / MAJ