Product management in India (with CD) (Record no. 12506)

MARC details
000 -LEADER
fixed length control field 01649nam a2200601Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120333833
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.835
Item number MAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Majumdar, Ramanuj
245 #0 - TITLE STATEMENT
Title Product management in India (with CD)
Statement of responsibility, etc. by Ramanuj Majumdar
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Prentice-Hall of India Pvt. Ltd.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 430p., epilogue, ind.
Dimensions 24 cm x 16 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 350
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element air conditioners
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element chocolates
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element colour television
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element detergents
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element differentiation strategty
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element digital camera
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element distribution channel
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element fairness creams
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element footware
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element malted beverages
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element market segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing challenges
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mobile phones
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element motocycles
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element new products planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element packaged drinking water
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element paints
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element passenger cars
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element pricing concepts
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element product market analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element refrigerator
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sales management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element shampoos
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element soft drink
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element strategic response
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element tea
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element toilet soaps
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element toothpaste
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element wrist watches
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        KEIC KEIC 02/06/2008 Books India 75/3 350.00 Bill No.: 38197 Date: 2008-02-06 2 658.835 MAJ 7037 07/17/2022 06/30/2022 350.00 04/29/2021 Books
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