Principles of marketing

Principles of marketing by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque - 13th ed. - New Delhi: Pearson Education 2010 - xix, section wise, app., ref., ind. 28 cm x 22 cm

9788131731017


consumer buyer behaviour
consumer markets
marketing
marketing strategy
personal selling
pricing strategy
retailing

658.8 / PRI
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