Principles of marketing (Record no. 13586)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00774nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, section wise, app., ref., ind. |
| Dimensions | 28 cm x 22 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 575 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer buyer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer markets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | personal selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | pricing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | retailing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/22/2014 | Books India | 65/4 | 575.00 | Bill No.: 51890 Date: 2014-03-22 | 658.8 PRI | 11359 | 05/22/2023 | 575.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 03/22/2014 | Books India | 65/4 | 575.00 | Bill No.: 51890 Date: 2014-03-22 | 658.8 PRI | 13355 | 04/29/2021 | 575.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 03/22/2014 | Books India | 65/4 | 575.00 | Bill No.: 51890 Date: 2014-03-22 | 658.8 PRI | 13356 | 05/22/2023 | 575.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 03/22/2014 | Books India | 65/4 | 575.00 | Bill No.: 51890 Date: 2014-03-22 | 658.8 PRI | 13357 | 04/29/2021 | 575.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 03/22/2014 | Books India | 65/4 | 575.00 | Bill No.: 51890 Date: 2014-03-22 | 658.8 PRI | 13358 | 04/29/2021 | 575.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 03/22/2014 | Books India | 65/4 | 575.00 | Bill No.: 51890 Date: 2014-03-22 | 658.8 PRI | 13359 | 04/29/2021 | 575.00 | 04/29/2021 | Books |