Principles of marketing by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque

Material type: Text

TextLanguage: English Publication details: New Delhi: Pearson Education 2010Edition: 13th edDescription: xix, section wise, app., ref., ind. 28 cm x 22 cmISBN:

9788131731017

Subject(s):

consumer buyer behaviour
consumer markets
marketing
marketing strategy
personal selling
pricing strategy
retailing

DDC classification:

658.8 PRI

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	11359
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	13355
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	13356
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	13357
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	13358
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	13359

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