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Integrated marketing communication : creative strategy from idea to implementation

Blakeman, Robyn

Integrated marketing communication : creative strategy from idea to implementation - 3rd ed - Lanham Rowman and Littlefield 2018 - viii, 359p. glos., bib., ind. 25 cm x 18 cm

ISBN: 978-1-5381-0105-6

Subjects--Topical Terms: --communication in marketing

Dewey Class. No.: 658.802 / BLA

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