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Integrated marketing communication : creative strategy from idea to implementation

By: Material type: TextTextPublication details: Lanham Rowman and Littlefield 2018Edition: 3rd edDescription: viii, 359p. glos., bib., ind. 25 cm x 18 cmISBN:
  • 978-1-5381-0105-6
Subject(s): DDC classification:
  • 658.802 BLA
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.802, BLA (Browse shelf(Opens below)) Available 21385

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