Integrated marketing communication : creative strategy from idea to implementation (Record no. 19160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220406113839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220406b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-5381-0105-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | BLA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman, Robyn |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communication : creative strategy from idea to implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham |
| Name of publisher, distributor, etc. | Rowman and Littlefield |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 359p. |
| Other physical details | glos., bib., ind. |
| Dimensions | 25 cm x 18 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KEIC | KEIC | 03/31/2022 | Kushal Books | 5122.00 | 1023 | 658.802, BLA | 21385 | 05/22/2023 | 14418.00 | 04/06/2022 | Books |