The TV brand builders : how to win audiences and influence viewers by Andy Bryant and Charlie Mawer

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TextLanguage: English Publication details: London: Kogan Page 2016Description: xv, 328p., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	384.550688 BRY (Browse shelf(Opens below))	Available	17608

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Previous	384.55 WIL Television : technology and cultural form	384.5502854678 SIM IPTV and Internet video : new markets in television broadcasting	384.55065 YOU An unlikely audience : al jazeera's struggle in America	384.550688 BRY The TV brand builders : how to win audiences and influence viewers	384.550688 PRO Promotion and marketing for broadcasting, cable and the web	384.55094 TEL Television across Europe	384.55095 CON Contemporary television : eastern perspectives	Next

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