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Handbook of research on narrative advertising by Recep Yilmaz
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TextLanguage: English Series: IGI Global book series advances in marketing, customer relationship management, and e-servicesPublication details: Hershey, PA: IGI Global, Business Science Reference 2019Description: xxxv, 400p., ref., ind. 29 cm x 23 cmISBN: - 9781522597902
- 659.1014 YIL
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Books | KEIC | 659.1014 YIL (Browse shelf(Opens below)) | Available | 19917 |
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| 659.1014 COO The discourse of advertising | 659.1014 COO The discourse of advertising | 659.1014 VES The language of advertising | 659.1014 YIL Handbook of research on narrative advertising | 659.1019 ADV Advertising exposure, memory and choice | 659.1019 ATT Attention, attitude, and affect in response to advertising | 659.1019 CAF Cognitive and effective response to advertising |
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