New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy

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TextLanguage: English Publication details: Massachusetts: Addison Wesley Educational Publishers, Inc. 1990Description: viii, 150p., ind. 26 cm x 20 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 LIL (Browse shelf(Opens below))	Available	3315

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Previous	658.827 LEW IKEA : a brand for all the people	658.827 LEW IKEA : a brand for all the people	658.827 LIF Lifestyle products and brands : concepts and cases	658.827 LIL New product and brand management : marketing engineering applications (with CD)	658.827 LIN Brand sense: Build powerful brands through touch, taste, smell, sight, and sound	658.827 LIN Brand sense: Build powerful brands through touch, taste, smell, sight, and sound	658.827 LIN Brand sense: Build powerful brands through touch, taste, smell, sight, and sound	Next

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