The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer

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Material type: Text

TextLanguage: English Publication details: New Delhi: Kogan Page India Pvt.Ltd. 2009Edition: 4th edDescription: xv, 560p., bib., ind. 24 cm x 18 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	12163
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	13266
Books	KEIC	658.827 KAP (Browse shelf(Opens below))	Available	7887

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