Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011

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TextPublication details: Mumbai: S. P. Jain Institute of Manegement and Research 2011Description: xii, 265p., ref. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 CAS (Browse shelf(Opens below))		Available		10284

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Previous	658.8 CAP Marketing mavens	658.8 CAP Managing marketing : an applied approach	658.8 CAS Case and simulations in marketing management	658.8 CAS Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011	658.8 CAS Case studies in making marketing acconutable : metrics for measuring marketing effectiveness : selected entries from SPJIMR marketing impact awards (SMIA) 2012 (with CD)	658.8 CAS Impact : Case studies in marketing effectiveness ; Winning case from SPJIMR marketing impact awards 2004 to 2013 (with CD)	658.8 CAS Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2004	Next

2012-03-07

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