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Strategic market management by David A. Aaker
Material type:
TextLanguage: English Publication details: Singapore: John Wiley and Sons Pte Ltd 2003Edition: 6th edDescription: xiv, 338p., app., ind. 23 cm x 15 cmISBN: - 9971513900
- 658.8 AAK
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 5318 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4619 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4620 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4621 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4622 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4623 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4624 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4625 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4626 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4627 | |
| Books | KEIC | 658.8 AAK (Browse shelf(Opens below)) | Available | 4628 |
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| 658.8/02 Why marketing to women doesn't work : Using market segmentation to understand consumer needs | 658.8 AAK Strategic market management | 658.8 AAK Spanning silos : the new CMO imperative | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management | 658.8 AAK Strategic market management |
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