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Press evaluation model 6.0: A media planner's toolkit

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TextLanguage: English Publication details: : Description: 21p., app. 30 cm x 20 cmSubject(s):

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.111 PRE (Browse shelf(Opens below))		Available		2924
Books	KEIC	659.111 PRE (Browse shelf(Opens below))		Available		8

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Previous	659.111 MEN Media planning and buying : principles and practice in the Indian context	659.111 MEN Media planning and buying : principles and practice in the Indian context	659.111 PRE Press evaluation model 6.0: A media planner's toolkit	659.111 PRE Press evaluation model 6.0: A media planner's toolkit	659.111 RAT Strategic media planning and buying: Integration of traditional and digital media	659.111 RAT Strategic media planning and buying: Integration of traditional and digital media	659.111 RAT Strategic media planning and buying: Integration of traditional and digital media	Next

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