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An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix

Material type: Text

TextLanguage: English Publication details: : 1999Description: 12p. 28 cm x 22 cmSubject(s):

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.157 INT (Browse shelf(Opens below))	Available	3139

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Previous	659.157 EST Establishing point of purchase advertising as a measured medium : a pilot study in preparation for a worldwide industry initiativeAdvertising Research Founmdation and Prime Consulting Group, Inc.	659.157 FOR Forefront : the culture of shop window design	659.157 HOR The power of visual presentation	659.157 INT An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix	659.157 MAR Marketing's powerful weapon : point of purchase advertising	659.157 MOR Visual merchandising : window and in store displays for retail	659.157 MOR Window display : new visual merchandising	Next

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