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Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw

By: Material type: TextTextLanguage: English Publication details: New York: John Wiley and Sons, Inc. 1995Description: xiv, 354p., notes, ref., ins. 24 cm x 16 cmISBN:
  • 047104220X
Subject(s): DDC classification:
  • 658.827 UPS
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