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Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice

By: Contributor(s): Material type: TextTextLanguage: English Publication details: West sussex: John wiley and sons ltd 2000Description: xiv, 299p., ref., ind. 30 cm x 21 cmISBN:
  • 0471495743
Subject(s): DDC classification:
  • 658.8 HOF
List(s) this item appears in: Marketing books List
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