Trading up: Why consumers want new luxury goods--and how companies create them

By:

Silverstein, Michael J

Contributor(s):

Publication details: New York: Portfolio, 2008.Description: xviii, 300p., ind., 21 cm X 14 cmISBN:

9781591840701

Subject(s):

-- consumers history -- economics -- consumption -- luxury -- cost and standard of living -- quality of products -- United States

List(s) this item appears in: New Arrivals 14 Oct 2024

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	339.470973 SIL (Browse shelf(Opens below))		Available		23604

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Previous	339.47091724 MAH Rise of rural consumers in developing countries : harvesting 3 billion aspirations	339.470954 COM The coming of consumer society	339.470954 TOW Towards sustainable consumption and lifestyles : some insights	339.470973 SIL Trading up: Why consumers want new luxury goods--and how companies create them	339.470973 SZA Shopping our way to safety : how we changed from protecting the environment to protecting ourselves	339.4954 LOO Looking back to think ahead : green India 2047 (TERI)	339.4954 LOO Looking back to think ahead : green India 2047 (TERI)	Next

Recommended by: Ujjwal Garg

Contents:

Trading up to new luxury : an overview
The spenders and their needs : sociodemographics, emotional drivers
The creators and their goods : definitions, forces, practices
Inside the new American home : retailers, appliance innovators
Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's
Awakening the American palate to wine : Kendall-Jackson
The world is a sexy place : Victoria's Secret
The old world in new luxury bottles : Belvedere, Boston Beer
Demonstrably superior and pleasingly different : Callaway
Only the best for members of the family : American Girl, pet food
A cautionary tale of an old luxury brand : Cadillac
The opportunity : growth areas, a work plan
A call to action

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